Niantic

Niantic Labs is a transformative gaming company that specializes in augmented reality (AR) technology. They focus on creating AR games that promote real-world exploration, exercises, and social interaction among their global community of users. The company firmly believes in the potential of AR to not only enhance gaming experiences, but to elicit better engagement within physical spaces and foster human connections that might not have happened otherwise.

At the heart of Niantic Labs' operations is the goal to seamlessly merge digital content with the physical world. Mapping the world to the centimeter, they aim to tackle one of the biggest challenges in AR technology. Their platform known as "Lightship" allows the creation of AR experiences that are shared-state multiplayer, have realistic occlusion, real-time meshing, and semantic segmentation. It is designed to support hundreds of millions of users, works alongside Unity and runs on numerous iOS and Android devices. Expanding beyond games like Monster Hunter Now, their platform opens up opportunities for other developers to create AR applications that reach billions of users.

What makes Niantic Labs commanding attention in the gaming industry is its innovative use of technology to draw people into the world, instead of isolating them. They are eager to collaborate and build AR experiences with their community and industry experts through their program Niantic Ventures. Their ambition is manifest in their vision for the "real-world metaverse," a project demanding as many perspectives as possible, something they are ready to foster together with their community. If you're interested in technology's future and how it could reshape social interaction and engagement with the physical world, then Niantic Labs is a company worth knowing.

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