Slay Receives $5M in Funding to Develop Artificially Intelligent Pengu Virtual Pets Game Platform

Pengu founder Slay raises $5M for social gaming. Slay raised $5 million to create its social gaming platform, which is already successful with Pengu virtual pets. Over 2.5 million monthly active users, 650,000 daily active users, and 10 million downloads have enjoyed Slay's games and apps. In an interview with GamesBeat, Slay CEO Fabian Kamberi predicted 2024 revenues are 10 times 2023 revenues. As a Pengu ambassador on social media, you can share content with friends. You can also view social sharing activity. We are busy building this immersive social gaming platform. My goal is to allow people realize their stories with Pengu's virtual pets and, eventually, other characters. It gives people endless engagement potential, Kamberi added.

GamesBeat is delighted to work with Lil Snack on audience-specific games! As gamers, we realize this is an exciting way to play your favorite GamesBeat content. Play games now! Accel led the round, with Laton VC, HYBE America CEO Scooter Braun, King cofounder Riccardo Zacconi, Popcore cofounder Johannes Heinze, Supercell CEO Ilkka Paananen, and Tripledot CEO Lior Shiff participating. Slay will use the funds to establish an immersive social gaming platform for its enthusiastic players and developers to produce content and play Pengu, its popular virtual pets game. It is developing an AI platform and more global Pengu delivery methods. U.S. users make over 80% of the audience, which extends beyond Germany.

The origins of Slay founders Jannis Ringwald, Fabian Kamberi, and Stefan Quernhorst founded Slay. Positive social gaming experiences that bring people together and stimulate creativity are Slay's goal. Berlin-based Fabian Kamberi, Jannis Ringwald, and Stefan Quernhorst created it in 2022. Slay has created several popular gaming games and apps that promote positive social interactions, including frfr, the AI voice messaging tool for Instagram stories and the first AI social product to top charts worldwide. Pengu, Slay's most successful application, is a virtual pets app where users grow their own penguin, play mini-games, and “co-parent” or converse with other Pengus to mingle with friends and family.

The company also offers a developer platform for consumers and commercial studios to produce Pengu content and environments. Developers are interested in Pengu, with several games built and incorporated into the ecosystem and ongoing conversations with other studios. Since Pengu is so popular, the team is focusing on turning it into the platform rather than creating more games to run on it. Users can chat with their Pengu via AI in 2024. Users can now use AI to generate game cosmetics. A developer relations initiative will help studios produce casual entertainment for Slay. For Pengu, Slay has 2.5 million monthly active users. Kamberi stated, “We believe in a social gaming ecosystem where great products bring joy and encourage authentic connections with friends and family. Distribution is games' biggest challenge and only possible with a sharing platform that supports product-led growth.